Legal
Privacy Policy
Last updated: June 16, 2026
1. Who we are
TupiCart is a hosted checkout platform developed and operated by FLOWBORDER LLC, a company incorporated in the United States of America. For the purposes of this Policy, "we", "our" and "TupiCart" refer to FLOWBORDER LLC.
This Privacy Policy describes how we collect, use, store and protect the personal data of Merchants, Buyers and visitors of the tupicart.comwebsite, in compliance with Brazil's General Data Protection Law (LGPD — Law No. 13,709/2018) and other applicable laws.
2. Data we collect
2.1 Merchant data
- Full name or company name;
- CPF, CNPJ or international equivalent;
- Email address and phone number;
- Business address;
- Banking and payment gateway data;
- Platform usage information (logs, settings);
- Identity verification documents (KYC).
2.2 Buyer data
Buyer data is processed by TupiCart on behalf of the Merchant (as processor), including:
- Name, tax ID (CPF) and shipping address;
- Email and phone number;
- Payment data (tokenized by the gateways — TupiCart never stores full card numbers);
- Order and transaction history.
2.3 Browsing data
- IP address and approximate geolocation;
- Browser type and operating system;
- Pages visited and session duration;
- Cookies and tracking identifiers (see Section 8).
3. Purpose and Legal Basis
We collect and process personal data for the following purposes and legal bases (under Article 7 of the LGPD):
| Purpose | Legal basis |
|---|---|
| Providing the Platform's services | Performance of contract |
| Identity verification (KYC) | Legal obligation |
| Fraud and money laundering prevention | Legal obligation / Legitimate interest |
| Service communications | Performance of contract |
| Product improvements and analytics | Legitimate interest |
| Marketing and news (with opt-out) | Consent |
| Compliance with court or regulatory orders | Legal obligation |
4. Data Sharing
We do not sell personal data. We share data only in the following cases:
- Payment gateways (Stripe, Adyen, Airwallex, PayPal, Mercado Pago, etc.) — to process transactions;
- E-commerce platforms integrated by the Merchant (e.g., Shopify, WooCommerce);
- Infrastructure providers (e.g., cloud services, CDN, transactional email) — under confidentiality agreements;
- Competent authorities — when required by law, court order or regulatory investigation;
- Controlling Merchant — Buyer data is shared with the Merchant who operates the checkout.
5. International Data Transfer
Because FLOWBORDER LLC is a U.S. company, data may be transferred to and processed outside Brazil. We ensure such transfers take place with appropriate safeguards, such as:
- Standard contractual clauses with sub-processors located in countries without recognized adequacy;
- Use of providers that adhere to the EU-U.S. Data Privacy Framework or equivalents;
- Explicit consent of the data subject when necessary (Article 33, IX, LGPD).
6. Data Retention
We keep personal data for as long as necessary for the purposes described in this Policy or as required by law:
- Transaction data: 5 years after the transaction (tax/AML requirement);
- Merchant account data: until the account is closed + 5 years;
- Access logs: 6 months (under Brazil's Internet Civil Framework — Law 12,965/2014);
- Marketing data: until consent is withdrawn.
7. Your Rights (LGPD)
Under the LGPD, you have the following rights regarding your personal data:
- Confirmation and access — to know whether we process your data and receive a copy;
- Correction — to request the update of incomplete or inaccurate data;
- Anonymization, blocking or deletion — of unnecessary or excessive data;
- Portability — to receive your data in a structured format;
- Withdrawal of consent — at any time, for processing based on consent;
- Objection — to processing based on legitimate interest, where grounds exist;
- Review of automated decisions.
To exercise any of these rights, send a request to suporte@tupicart.com. We will respond within 15 calendar days.
8. Cookies and Tracking
8.1 What we use
We use cookies and similar technologies to ensure the Platform works, personalize the experience and analyze usage. The types are:
- Essential: required for operation (session, authentication, security);
- Analytics: anonymous usage metrics (e.g., pageviews, conversions);
- Functional: user preferences (language, theme).
8.2 How to manage them
You can disable non-essential cookies in your browser settings. This may affect how some Platform features work.
9. Security
We adopt technical and organizational measures to protect personal data against unauthorized access, alteration, disclosure or destruction, including:
- Encryption in transit (TLS 1.3) and at rest (AES-256);
- Tokenization of payment data (PCI-DSS via gateways);
- Multi-factor authentication for administrative access;
- Continuous monitoring and incident response.
In the event of a security incident that may affect your data, we will notify data subjects and Brazil's National Data Protection Authority (ANPD) within the legal deadlines.
10. Data Protection Officer (DPO)
Under Article 41 of the LGPD, TupiCart designates the following contact channel for privacy matters and the exercise of rights:
TupiCart — FLOWBORDER LLC
Data controller / processor
Email: suporte@tupicart.com
Phone: +55 16 99615-2067
Registered Office
FLOWBORDER LLC
30 N Gould ST STE R
Sheridan, WY 82801
United States
In-person Support
Rua Professora Dina Rizzi, 600
Ribeirão Preto, São Paulo
CEP 14093-550
Brazil
11. Changes to this Policy
This Policy may be updated periodically. We will notify material changes by email or notice on the Platform at least 10 (ten) days in advance. Continued use after the notice constitutes acceptance of the updated version.
FLOWBORDER LLC — company operating TupiCart.
Registered office: 30 N Gould ST STE R, Sheridan, WY 82801, United States.
Privacy: suporte@tupicart.com · +55 16 99615-2067
